Reporting to General Manager and CEO on all promotion and online strategies for across the label roster. Produced and managed the rollout of label priorities to various platforms including radio, print and online media.
Responsibilities included setting up in-stores, radio visits, interviews, walk-throughs and tracking of record. Maintain constant communication with partner labels, overseeing workflow and securing label’s releases in order to meet release schedule deadlines.
Acted as A&R lead for label's urban priorities. Role included overseeing production of album creation, including payment of production and feature clearances to scheduling of recording and mastering sessions.
Highlights
Gucci Mane
Producing an animated video in anticipation for underground southern superstar Gucci Mane, the video for "Stoopid" was the lead single from his 5th studio album Murder Was The Case. The album debuted at No. 23 on the Billboard 200 making it Gucci Mane's third highest charting album to date.
Khia
Marketing the street diva Khia, who was made famous from the smash song "My Neck My Back" required us to reinvent the raunchy songstress into a "sexpert" of sorts. Creating a mockumentary infomercial, to support her Nasti Muzik, that jokingly described Khia's music as sexual stimulate we were able to amplify conversation online Khia's upcoming album in a humorous way that spoke to her cult following.