Strategized and implemented multi-cultural entertainment and lifestyle campaigns across FADER.com and FADER magazine from conceptualization to production, to promotion of client produced content and branded editorial Managing typical fiscal year budgets upwards of 1M, these marketing solutions included paid media, influencer engagement, experiential marketing, branded creative content and social media chatter.
Highlights SoundcloudGo - Led influencer campaign for new SoundcloudGo platform. Negotiated sponsored online posts from culturally significant influencers, across various social media platforms.. Managed budget of $500,000 for 3 month campaign.
Nissan - Working alongside Nissan and their HBCU initiative we documented Hip-Hop DJ and Radio Host DJ Envy on his Homecoming trip to Hampton University. The 3 part sponsored editorial was viewed by 1M+ people in its first week.
Tanqueray - Sold through $300k digital media program to Diageo as sponsored editorial on FADER.com. Program included exclusive FADER x Tanqueray EP, production of music video and sponsored editorial; with impressions at over 12M+ to date.
Working with LA based artist Stix, we were able to produce an 11 track album with some of the biggest and brightest producers in music. To promote the album, we teamed up with Motion Family production house to create a video in South Central Los Angeles.
Nissan/Samsung - Served as project manager for integrated marketing phase on sponsored editorial on FADER.com. Primarily as the point of contact for the agency from ideation of “story” through completion. Responsibilities included but were not limited to securing talent, negotiating fees, booking travel, sourcing writers and photographers, and passing through edits.